Saturday, June 20, 2015

WHO IS YOUR ADULT NONFICTION READER?

Below are some statistics that define your adult Christian nonfiction reader:

61% are women
39% are men
77% are age 30 & up
66% are active Christians (not seekers)
12% are professing Christians
64% earn $35,000/yr. or more
50% have a college degree or higher

42% live in the south

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